King to serve as chief branding and marketing officer with McDaniel as chief business development officer; both join NorthStar Care Community leadership council
ANN ARBOR, Mich. (Sept. 23, 2024) – NorthStar Care Community (NSCC), which includes member not-for-profit organizations Arbor Hospice, Centrica Care Navigators and Hospice of Michigan, recently promoted Denise King as vice president, chief branding and marketing officer, and Patricia McDaniel, MBA as vice president, chief business development officer. With this change, King and McDaniel join the NorthStar Care Community leadership council.
As vice president, chief branding and marketing officer, King oversees NorthStar Care Community’s brand identity, as well as oversees marketing activities for Arbor Hospice, Centrica Care Navigators and Hospice of Michigan. In her role, she will assist with raising awareness and fostering understanding of hospice services, helping to bridge the gap between families and the care they need.
King has dedicated her career to enhancing the visibility and impact of organizations that make a difference. Prior to this role, King shifted to the hospice sector in 2017, inspired by the exceptional care her father received during his end-of-life journey. She holds degrees in public administration and social work from Eastern Michigan University in Ypsilanti, Michigan.
As vice president, chief business development officer, McDaniel is responsible for the overall strategy development, leadership and management of market operations. She will work with NorthStar Care Community executives and staff to execute the organization’s strategic plan.
McDaniel joined NorthStar Care Community in 2019 as associate vice president of marketing and client services. She has demonstrated expertise in leadership and management, with a focus on team collaboration and customer service. McDaniel holds a bachelor’s degree in finance from Michigan State University in East Lansing, Michigan and a Master of Business Administration from Baldwin Wallace University in Berea, Ohio.
“As one of the largest not-for-profit end-of-life organizations in the nation, it is the responsibility of NorthStar Care Community to cultivate the next generation of leadership in our industry,” said Patrick Miller, CEO of NorthStar Care Community. “We recognize that Denise and Patricia are strong leaders with a deep understanding of our mission. By adding them to our leadership council, they bring tremendous expertise to our leadership council that will help us continue to deliver compassionate end-of-life care to patients across the more than 20 states we serve.”
For more information about NorthStar Care Community, visit northstarcarecommunity.org.
About NorthStar Care Community
NorthStar Care Community (NSCC) preserves and promotes the mission of not-for-profit hospice and palliative care – delivering expert, compassionate care to patients of any age, no matter their diagnoses, complexity of care, place of residence or financial circumstances. Formed by two legacy Michigan not-for-profit hospice agencies – Hospice of Michigan and Arbor Hospice – NSCC includes Centrica Care Navigators based in Kalamazoo, Michigan, as well as NorthStar Palliative Care, the NorthStar Institute, Jo Elyn Nyman Anchors Programs for Children, and NorthStar Solutions Group. In Michigan, NSCC members serve more than 9,800 patients annually across Michigan.
NorthStar Solutions Group supports nearly 50 partners in 17 states and Washington, D.C., helping hospice and home healthcare organizations increase efficiencies, improve patient care and help lower the cost of operations through its 24/7 triage services (NorthStar Triage), analytics, custom applications and technical services (NorthStar Technology) and comprehensive gap analysis, best practices, fundraising and other management services (NorthStar Consulting). NorthStar Solutions Group also manages the National Partnership for Hospice Innovations (NPHI) nationwide hotline which refers patients and families to one of more than 100 NPHI not-for-profit providers. Collectively, NorthStar Solutions Group touches the lives of more than 10,000 patients and families every day.
For more information about NorthStar Care Community, including NorthStar Solutions Group, visit www.northstarcarecommunity.org.